Our Story

Our Managing Director, Steven Grunhut, began Diamond Jewelry United as an eBay business back in 2007. A certified diamond grader and the third generation of diamond dealers in his family, he wanted to change the status quo by offering diamond jewellery at prices that would be affordable to everyone, without compromising on their quality or beauty. At DJU we do not believe in charging the 300-400% mark ups that many jewellery retailers charge.

So how can we offer these prices? Firstly, we have no middleman- we pride ourselves on manufacturing all of our jewellery in house and source many of our dimaonds as rough diamonds in South Africa and polish the diamonds in-house. As an online business we also do not have the same overheads as a physical shop.

Following our success on eBay in the UK and US, we launched our our website to bring our jewellery to a wider audience. Most of our reviews are on eBay where we have sold more than 50,000 pieces of diamond jewellery with perfect feedback. We also have glowing reviews on Trust Pilot, Google and Yotpo.

We also provide excellent support and after sales service. If there is anything you want to know, at any time, simply get in touch and we will be happy to help. This of course is a service over and above the no quibble 60 day returns policy.